Our Story

Who doesn’t love a card?

In the age of texts, messages, emails and social media there’s something lovely about sending – and receiving – a card. In times of sadness or sickness, a card can bring comfort and raise a smile whilst happier occasions are celebrated and cherished. Lovely design and quirky illustration mean cards from Elephant and Feather be memorable for all the right reasons. And, what better way to make a difference than a unique card that will stand out from the rest?

Meet Rachel 

Elephant & Feather founder Rachel Shaw has always loved colour and is obsessed with everything stationary. Rachel has got over 35 yrs (ooh that’s a long time!!) experience as a graphic designer and illustrator. She loves anything colourful, quirky (weird is the new black) and everything retro and this is reflected in her distinctive and unique designs.

As well as designing cards & prints, Rachel is passionate about her very own and highly popular little gift shop also called Elephant & Feather in Potton Bedfordshire. Here, you can find her own cards and prints amongst a lot of other quirky and wonderful gifts. She loves to support other local and independent makers and designers.

Meet Sarah

Keeping it in the family, Sarah Goodison is one of Rachel’s sisters. With a background in the corporate world she keeps Rachel in check (in a good way) and helps out from her office in Yorkshire distributing the cards and prints. She is amazing and always happy and helpful.